Film 01
I Asked Mothers One Question
The film that opened the conversation.
Real conversations with real mums
Making Mothers Visible
Again.
Amplifying mothers' voices through real conversations about identity, motherhood and the quiet feeling of losing yourself.
11M+
Views
5
Campaigns
4
UK Cities
Seen in & featured by
The flagship campaign: The Firestarter Question
"What would you say to another mum who feels she's lost herself ?"
One question. Dozens of voices on the street, hundreds more online. This is what happened next.
A street documentary series
Different mothers. Same pause.
The project lives in the pauses, faces and sentences mothers often carry alone.
Film 02
Before a Mother Speaks
The pause before the answer became the story.
Film 03
The Answer I Couldn't Stop Thinking About
One sentence stayed with me long after the street moved on.
The campaign lives on Instagram. New street conversations every week.
Watch the campaign on Instagram →The Archive
A voice for right now.
One mother at a time, verbatim, exactly as it was spoken on the street.
What do you need to hear today?
I'd say it all passes and it'll come back and keep going. It gets easier and easier, is what I tend to say to mothers, because no one wants to hear it gets harder.
Field Notes, Vol. 1
For the days you feel invisible.
A quiet collection of what dozens of UK mothers answered when asked that one question. Featuring The Expansion Thesis.
Read Field Notes →Published once a month on Sunday mornings. Quiet dispatches, street reflections, and notes from the field.
Not lost. Not new. You are not replaced. You are expanded.
Add your voice
Leave words for another mum.
Somewhere tonight, a mother feels she's lost herself. What would you say to her?
Where it started
3am. Postnatal ward. Blue curtains. Another mother crying behind them. My body broken. My milk not coming. Everyone was asking about the baby. Nobody was asking about me.
Mothers don't need rescuing. They need witnessing.
Behind the microphone
Gosia Scarrott
Founder · Documentary Storyteller · Mum
Gosia is a mum based in Nailsea, near Bristol. In 2025, she founded The Firestarter Question, a public storytelling project that stops everyday mothers on UK high streets to ask what they carry beneath the surface.
Not coaching. Not advice. Just witnessing.
From street corners in Bristol, Bath, Weston-super-Mare, and Cardiff, her street documentary series has resonated with a global audience, generating over 11 million views online.
Partner with me
Help take the question to the next street.
Sponsor a city campaign
Fund the filming of the next campaign. Partners are credited in the films and across the channels.
Commission for your community
Councils, maternity services and cultural organisations can bring the Firestarter Question to their town.
Talks and panels
Gosia speaks on matrescence, identity and making mothers visible.
gosia@firestartermum.com
Listen
Firestarter Mum Podcast
Conversations on maternal identity and visibility.
Wear the words
You'll find yourself again
Real quotes from real street conversations, now wearable.
See the shirt →Sponsor
Fund the next campaign
Help take the Firestarter Question to the next UK city.
Support a campaign →